Lacoste

Lacoste, the Story of an Iconic Brand

A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

At the crossroads of sport and fashion, Lacoste Eyewear liberates and creates movement in each person’s life by encouraging self-expression. In each collection and every line, the timeless elegance of Lacoste is captured by a combination of creativity and tradition. A blend that enables everyone to develop their personal style by absorbing and reinterpreting the brand’s rich heritage. By making it their own.

The Line Collection

The Line is a cutting-edge design project aimed at fortifying Lacoste Eyewear standing in the premium segment, by elevating the allure of the brand for a contemporary and refined male demographic.

Lacoste presents Arthur Fils as the new brand ambassador for Lacoste in the Spring Summer 2024 campaign. Fils is the youngest player in the men’s top 50 ranking after he won his first ATP title at just 19. His exceptional achievements on the court, along with his charming attitude, perfectly embodies Lacoste’s DNA. The campaign showcases a series of joyful and refined visuals that truly capture the essence of this collection, splendidly interpreted by the athlete.

The eyewear features cutting-edge designs bringing together classic and current trends, parallel to the French brand’s appreciation for well-crafted details and premium materials.

INTRODUCING ‘GLOW IN THE DARK’ RANGE

These styles stand out for the customized metal core wire featuring a well-defined piqué pattern, visible through the transparency of the temples.

Also featuring the green iconic croc logo on both sides of the frame.

Flex temple design to ensure comfort and of course – they glow in the dark!

Shop the Lacoste Eyewear collection in-store at select Kevin Paisley locations - Leopold, Waurn Ponds, Ballarat & Horsham.